ayana baltrip | design : speak

Today’s Discussion Points in Porfolio

Posted in Student Work, Teaching by ayanabaltrip on 2015/02/20

IMG_0378-1

Delivering Concept via Conveyance and Theme

Posted in Design, Design Education, Teaching by ayanabaltrip on 2013/02/21

Today’s talk in the Multimedia Content + Form class.

In the visual media world, concept is illustrated through the use of conveyance.

Conveyance is the delivery method of meaning or mood from the thing observed to the observer. Conveyance is relative. Meaning it is dependent upon the our understanding of the cultural learning(s) of the viewer(s). We ask, what does the viewer already know about the concept being conveyed? What assumptions do they make?

Theme is the package enveloping the concept. It is the tone, emotional appeal, the presentation style: bold, cheerful, solemn, humor.

Keeping the above in mind, discuss how conveyance and theme are used in each of the following examples:

All Rights Reserved 2013

Delivering Concept via Conveyance and Theme.

Sharing with Students Today

Posted in Design, Design Education, Process, Teaching by ayanabaltrip on 2013/02/07

myprocess2

Multimedia Content and Form Class Today

Posted in Design, Design Education, Process, Student Work, Teaching by ayanabaltrip on 2012/05/03

Student peer commenting on the final project.

I have begun to integrate a peer commenting exercise in my classes as a valuable tool to help students “get out of their boxes” and expand their perspectives by engaging each other around the projects and work. This exercise is received well and students truly become engaged and begin to develop more confidence in their work.

What Visual Designers Can Learn From Biggie Smalls | from the design mind blog

Posted in Design, LinkedIn, New Media | Multimedia, Process, Teaching by ayanabaltrip on 2012/01/07

I found this post by Andreas Markdalen (twitter.com/youthprojects) on Frog Design’s The Visual Design Dept. blog on design mind quite interesting. Here he discusses how design and design thinking can benefit from Chris Wallace’s (aka Biggie Smalls) creative process in constructing his raps.

In his post, Markdalen outlines five areas that designers can use to create a five-prong strategic process. They are:

-Create “A Central Theme”
-Create “A World of Context”
-Rehearse and Repeat
-“The Non-linear and Organic Process”
-“The House of Cards”

You can read the full article via the link below. What are your thoughts?

What Visual Designers Can Learn From Biggie Smalls | Blog | design mind.

Designing for Mobile Devices (via AIGASF)

Posted in Design, Design Education, Design Events, LinkedIn, New Media | Multimedia, Process, Teaching by ayanabaltrip on 2011/10/26
Great presentation by the SF Chapter of the American Institute of Graphic Artists last week. The demand for design for mobile platforms is growing at a lightening speed. There is a great need for those of us teaching in Multimedia Studies programs to advocate for the inclusion of these technologies in our curriculums.

David Carson on design + discovery

Posted in Assigned Video, Business, Design, Design Education, LinkedIn, Process, Teaching, Video by ayanabaltrip on 2010/07/27

As I move into another semester of teaching design students, I am continuing to chronicle here design resources and sources of inspiration to share with them and expand my arsenal of great resources. In my research, I have logged a myriad of great Ted Talks given on the subjects of design and creativity.

I’m starting off my new quest in this vain with a 2003 Ted Talk by David Carson on design and discovery, What I like about Carson is the fact that he came into graphic design from a background in sociology and secondary education. (I taught high school government.) For me, having come to the design field without following the traditional training route gave him a clean slate with which to approach his work.

In this talk, he shares his process of discovery and its relationship to design. I will continue to feature talks by great designers as time goes on.

Enjoy!

Noted: Shades of Grey: Thoughts on Sketching

Posted in Design, Design Education, LinkedIn, Noted, Process, Teaching by ayanabaltrip on 2010/06/24

This article by Will Evans, Director, Experience Design for Semantic Foundry is quite insightful on the importance of sketching as part of the design process.

“In designing mostly interactive systems (spaces, processes, and artifacts for people to use), I must increasingly stretch the limits of communication tools to explore and document what it will be like to interact with the things I create. Artifacts used in communicating design create an inherent frame of experience between the subjective response of the person for whom I design, and my expectations of their response. There is a divergence of meaning in that the audience can only experience the communications artifact, not the object being communicated.” – Will Evans

Read the full article here:  Shades of Grey: Thoughts on Sketching | UX Magazine.

Noted: YouTube Adds A Video Editor

Posted in LinkedIn, News, Noted, Teaching, Technology by ayanabaltrip on 2010/06/23

I’m always pleased when I “find out” about “new” tools that allow people to work without having to expend lots of money, and I did that today (23 June 2010) when I read an article in Television Broadcast (TVB), about YouTube adding a video editor (Google video editor post).

This is great news not only for YouTube’s many users, but also for many new media (multimedia) design students who attend a community college or state university and have limited resources to purchase tools. This editor is a great service that Google, who owns YouTube is providing many users.

Spring 2010 Final Project: Nice Work Once Again From Multimedia Content + Form Class

Posted in Commentary, Design Education, LinkedIn, Process, Teaching by ayanabaltrip on 2010/06/04

This is my first time writing in depth about my Multimedia Content + Form students’ final project work here on the blog.

The Multimedia Content + Form class introduces the fundamental design process as it pertains to the creation of multimedia products/titles. Students will develop an understanding of the function and importance of visual elements and design principles in multimedia through handcrafted and computer exercises and projects. A survey of multimedia and its artistic and cultural relevancy will also be covered through lectures and student presentations.

Students gain an understanding of fundamental design principles and devices for expressing ideas visually. They learn technical, conceptual and problem-solving skills and how to constructively critique their own and others’ work. They are introduced to design processes, typographic and layout applications, print, and digital vocabulary. They learn about software and hardware applications in multimedia, and industry standards.

For the final project, students have the choice to design screens for a web site (12), or a DVD or Game title (8). They demonstrate an understanding of application of the design process using the design principles. In addition, they had to assemble their work in a process book where they showed their topic, visual and user profile research and their final screens. The students this semester, as those of previous semesters demonstrated great skill. Here are a few samples from this past semester’s, Spring 2010 Final Project work and process books:

Process Book Pages

© 2010 Lina Chang

© 2010 Sharla Hee

© 2010 Sharla Hee

Screens:

© 2010 Scott Benoit

© 2010 Haven Langhout

© 2010 Carlo Montemayor