ayana baltrip | design : speak

Long live the great Sylvia Harris

Posted in Black Designers, Design, Design Education, Design Matters, Process, Social Good, Video by ayanabaltrip on 2011/08/01

I just found out late last night about the 24 July 2011, untimely passing of Sylvia Harris. Although we didn’t know each other personally, I was always inspired by and in awe of her wonderful and vital work in the field of design for social good and as a design educator. I’m blessed to share some very special friends with her, so I feel I have lost a friend in her. Thanking Michelle Washington for letting me know and for a wonderful tribute on her Cultural Boundaries blog. A link to her tribute is shown below. Sending love to her, Ricardo Gomes, Steve Jones, and Saki Mafundikwa, the dear friends Sylvia and I share.

Blessings to Sylvia’s family and community at this difficult time.

Citizen Research and Design
http://citizenrd.com/tribute

And a few of the tributes shared on Citizen Research and Design:

Cultural Boundaries
http://bit.ly/pkmAut

DesignObserver
http://bit.ly/ntCsAg

AIGA
http://bit.ly/mVWLJW

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Wim Crouwel in conversation

Posted in Commentary, Design, LinkedIn, Process, Typography by ayanabaltrip on 2011/05/04

“I’m a little afraid of design as art, of moving away from the client and creating your own content. Rarely people are good at both. Design and art are in the same neighbourhood, but they should not be in bed together. But, I am also curious about this border crossing.”

Sharing an interview with one of the most influential (in my opinion most certainly) designers and typographers. Enjoy.

http://www.londondesignfestival.com/blog/wim-crouwel-conversation

Nice pre-#w2e talk with Maria Giudice (@mgiudice) and Kaitlin Pike (@kcpike), sharing an overview of Maria’s 3/29 Web 2.0 Expo session.

Posted in Business, Commentary, Design, Design Matters, LinkedIn, New Media | Multimedia, Process by ayanabaltrip on 2011/03/30

It’s my second day at the Web 2.0 Expo here is San Francisco, and while on break, I listened to a pre-Web 2.0 Expo interview by Web 2.0’s K. C. Pike of Hot Studio’s CEO and founder, Maria Giudice who is talking about her Web 2.0 Expo session called: Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems. Her session will focus on building a creative culture in your organization.

Some gems from her insight:
Be a good listener and facilitator.
Build fun into your organization and a bit of spontaneity.
Treat everyone as a contributor
Make sure your company is iterating and evolving on a regular basis and that your employees are part of that evolution.
You want to turn your naysayers into your strongest advocates.

You can catch the full interview here: http://bit.ly/h6RlYG

Is The Design Process (Strategic Design) Going The Way Of The Dinosaur?

Posted in Branding, Commentary, Design, Design Matters, LinkedIn, Process by ayanabaltrip on 2010/10/11

Tom’s of Maine new logo:

In my last post, I added the newly designed Tom’s of Maine logo and packaging to the discussion of poorly designed branding speared by the newly designed GAP logo.

In both cases, I sincerely feel the design process, and strategic design have completely been left out of the equation in the development of these brands. What is going on? As a design educator I find what I see as becoming a trend exemplified by these two examples quite disconcerting.

During project critiques, the design process that looks at the targeted audience and what it has already bought into in respect to a company’s brand and product or service, is always at the forefront of the design choices of color, typography, imagery, layout, etc. I just don’t see this consideration given in the case of the Tom’s of Maine and GAP redesigns.

What am I missing? Love to know your thoughts.

Graham Smith of ImJustCreative offers a nice perspective on the outcry about the GAP logo redesign. In his post, The Gap Logo – Is the outcry and criticism justified. In his followup post, The GAP Logo Design Revisited, he, in good fun, offers his reworking of the logo.

New GAP Logo

Previous GAP Logo

How To Be a Bad Ass Consultant

Posted in Design, Process by ayanabaltrip on 2010/09/13

Thanking Rajesh Pancholi for sharing this post from Core77.

David Carson on design + discovery

Posted in Assigned Video, Business, Design, Design Education, LinkedIn, Process, Teaching, Video by ayanabaltrip on 2010/07/27

As I move into another semester of teaching design students, I am continuing to chronicle here design resources and sources of inspiration to share with them and expand my arsenal of great resources. In my research, I have logged a myriad of great Ted Talks given on the subjects of design and creativity.

I’m starting off my new quest in this vain with a 2003 Ted Talk by David Carson on design and discovery, What I like about Carson is the fact that he came into graphic design from a background in sociology and secondary education. (I taught high school government.) For me, having come to the design field without following the traditional training route gave him a clean slate with which to approach his work.

In this talk, he shares his process of discovery and its relationship to design. I will continue to feature talks by great designers as time goes on.

Enjoy!

Noted: Shades of Grey: Thoughts on Sketching

Posted in Design, Design Education, LinkedIn, Noted, Process, Teaching by ayanabaltrip on 2010/06/24

This article by Will Evans, Director, Experience Design for Semantic Foundry is quite insightful on the importance of sketching as part of the design process.

“In designing mostly interactive systems (spaces, processes, and artifacts for people to use), I must increasingly stretch the limits of communication tools to explore and document what it will be like to interact with the things I create. Artifacts used in communicating design create an inherent frame of experience between the subjective response of the person for whom I design, and my expectations of their response. There is a divergence of meaning in that the audience can only experience the communications artifact, not the object being communicated.” – Will Evans

Read the full article here:  Shades of Grey: Thoughts on Sketching | UX Magazine.

Spring 2010 Final Project: Nice Work Once Again From Multimedia Content + Form Class

Posted in Commentary, Design Education, LinkedIn, Process, Teaching by ayanabaltrip on 2010/06/04

This is my first time writing in depth about my Multimedia Content + Form students’ final project work here on the blog.

The Multimedia Content + Form class introduces the fundamental design process as it pertains to the creation of multimedia products/titles. Students will develop an understanding of the function and importance of visual elements and design principles in multimedia through handcrafted and computer exercises and projects. A survey of multimedia and its artistic and cultural relevancy will also be covered through lectures and student presentations.

Students gain an understanding of fundamental design principles and devices for expressing ideas visually. They learn technical, conceptual and problem-solving skills and how to constructively critique their own and others’ work. They are introduced to design processes, typographic and layout applications, print, and digital vocabulary. They learn about software and hardware applications in multimedia, and industry standards.

For the final project, students have the choice to design screens for a web site (12), or a DVD or Game title (8). They demonstrate an understanding of application of the design process using the design principles. In addition, they had to assemble their work in a process book where they showed their topic, visual and user profile research and their final screens. The students this semester, as those of previous semesters demonstrated great skill. Here are a few samples from this past semester’s, Spring 2010 Final Project work and process books:

Process Book Pages

© 2010 Lina Chang

© 2010 Sharla Hee

© 2010 Sharla Hee

Screens:

© 2010 Scott Benoit

© 2010 Haven Langhout

© 2010 Carlo Montemayor

The Importance of Creating A Compelling Context Using Visuals

Posted in Design, Design Matters, LinkedIn, Process by ayanabaltrip on 2010/02/16

When I start a new graphic design project, I’m always looking for how to effectively create a compelling context using images and typography to convey my client’s message to their audience to illicit the desired response: buy the service or product, or attend the event. This is, in my opinion our charge as graphic designers. As design educators, I and colleagues are charged with helping our students develop skills in an environment that promotes the understanding of creating that context for a project using visuals that will be successful in its intent.

Given this, I am sharing VizThink’s (vizthink.com) following repost of [Rewind] An Interview with Jessica Hagy of ‘This is Indexed’
(Thanks to Irene Nelson of irenenelson.com for her tweet that led me to this post that I am sharing.)

Below is the audio podcast, but please also visit VisThink’s site for the complete podcast with visuals.

Noted: The Value Of Intuition In Design Thinking

Posted in Design, Design Matters, LinkedIn, Noted, Process by ayanabaltrip on 2009/12/08

Very nice perspective from Nathan Sinsabaugh at Kristian Andersen + Associates.

For full article, click the link just below:

The Role of Intuition in Design

Thanks to Diana Howard for making me aware of this article.