ayana baltrip | design : speak

Cross Promoting v. Cross Posting Social Media Posts

Posted in Business, Social Media by ayanabaltrip on 2016/01/15

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I was excited to find this article via the Elegant Themes Blog, 5 Ways to Cross Promote Social Media Posts. Here is the article link: http://goo.gl/OBT5JR. It discusses the value of cross promoting posts as opposed to cross posting. Cross promoting gives more value to your posts.

Learn the difference between “cross promote” and “cross post” for social media posts. I’ll be talking about this in my Social Media for Professionals class at City College of San Francisco starting this coming Thursday, 1/21/16, 12:00-2:00 PM. Go here and scroll down to VMD 191 for the course description http://goo.gl/3vfo3g. Enrollment is open! Sign up here: http://goo.gl/32194o. The course number is VMD 191.

The course overview states: “This course teaches students how to use online social media tools such as Facebook, Twitter, LinkedIn and YouTube to develop, integrate and leverage online social networks. Students learn how to set up a professional media campaign as they engage clients with these tools. Students also critique current social media practices.”

Professional Practice

Posted in Business, Design, Design Education, Design Matters by ayanabaltrip on 2015/08/10

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I’m teaching the Professional Practice class this term at City College of San Francisco and would like to get some input from my graphic design and digital media production friends and colleagues on how you run your businesses. Please share your input here on the blog. The textbook is the Graphic Artists Guild’s Pricing & Ethical Guidelines handbook and the course is 2 months long (8 sessions). The course starts 9/1/15. Registration ends this Friday, 8/14/15.

The course overview states: “This course will prepare graphic design and production students to skillfully manage freelancing and small business issues such as charging appropriate fees and sales tax, using contracts, understanding copyright and usage regulations.”

What I would like to know is:

– How have you structured business: Freelance/Contractor or Studio/Office?
– Do you submit proposals?
– What are some of the legal issues with which you deal, and how do you deal with them?
– How does Sales Tax factor in; or does it?
– How do you deal with Work-for-Hire situations?
– How do you quote a job: hourly or project? Why?

I would like to get an understanding of real world practices. Please do not feel you have to go into great detail or spend a lot of time.

Please review the course outline here to see the breakdown of content.

Thanking you all in advance for your time.

Looking at process in User Experience

Posted in Business, Design, Process by ayanabaltrip on 2015/07/29

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In my last post, I talked about my quest into the world of User Experience (UX). Process is at the core of any endeavor, and most certainly UX. As a graphic designer, I’ve been intrigued to see how process looks in this area. As users, when we encounter interfaces, we often are left to our own devices in determining how to engage with them. UX helps refine the process for the user with clear, specific steps. User Experience addresses how a product, system or service behaves or performs, and what expectations users have in engaging with it. Users past experiences are key.

Below is a basic outline of three preliminary steps I’ve seen noted and have used that are important to this process.

• Define the users
• Identify the core expectations users have
• Look at how these expectations will play in the process

Learning UX

Posted in Business by ayanabaltrip on 2015/05/19

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I’m finally learning the world of User Experience (UX), an area of the design field that is critical today, especially in the San Francisco Bay and Silicon Valley areas. I’ve audited a wonderful UX class taught by City College of San Francisco colleague Beth Cataldo. These are the two books I will be using as a venture into this field on so many people’s radar.

Thanking Mary Thorsby and Nikki May

Posted in Branding, Business, Design, Design Education, Design Matters by ayanabaltrip on 2015/03/20

Thanking the wonderful content strategist and writer Mary Thorsby and  great graphic designer and creative Nikki May for their incredible talk with the Portfolio class today on how to present oneself professionally online and offline. 

 

They covered writing the critical content for the portfolio and resume well and distinctively, and presenting ones best work. In addition, they encouraged students to let the clients and emloyers be “your” best advocates for your work. Really great advice.

Thank you so much Mary Thorsby and Nikki May!

Updated Post: Film On Charles and Ray Eames and the Eames Office

Posted in Art, Business, Design, Design History, Design Matters, LinkedIn by ayanabaltrip on 2011/11/29

Charles and Ray Eames are clearly two of the most influential designers of the previous century. This film looks not only at their pivotal work, but also looks at their personal relationship and how they collaborated on some the most important designs of the 20th Century.

It can be seen in theaters and on PBS.

[via Fast Company: http://www.fastcodesign.com/1665403/the-eames-studios-inspiring-history-and-unknown-dark-side]

Thanking Steve Jobs for “thinking differently”

Posted in Branding, Business, Design, Design History, LinkedIn, Macworld, Musings, Process, Social Good, Technology by ayanabaltrip on 2011/10/06

Okay, here’s my tribute to the genius of Steve Jobs and thanking him for being a pentacle of the “think different” principle.

By creating the Apple Macintosh computer, he and Steve Wozniak changed my life, turning me into a geeky girl, and moving me into the world of graphic design, which I easily added to my early work as a performing artist and educator.

In the summer of 1989, I decided to take a basic computer class at Laney Community College, in Oakland, CA. The computers used in this class were Macintosh 512Ks. The 512K was released on September 10, 1984, and retailed for $2,795.00. (Source: Wikipedia) In this class we learned Microsoft Word 4, and Hypercard. I was hooked from day one.

Upon completion of the class, I found someone selling a used Mac Plus for $1000.00 (less than 1/2 the retail price) which my dear mother gifted me. The seller threw in a, now get ready, 20MB hard drive/power console combination unit. The operation system was version 6, and came on 6 floppy disks. I had a friend help me install it onto the hard drive, and imagine my delight after booting the machine and drive to see that I not only had MS Word 4, but Aldus Pagemaker and Freehand, Adobe Photoshop 2 and Illustrator 88. Hypercard was, at that time, part of the system software, so I had that too! I was totally hooked then and have stayed a loyal Apple Macintosh user.

After the Mac Plus (which I still have), I moved on to the Macintosh II Si, Quadra 800 (the first Mac tower), the iBook G3 (the white square one), the Power Mac G3 tower, the iBook G4, the G5 (dual processor), Macbook Pro (Intel Core Duo), Macbook (Intel Core 2 Duo), and as of last summer, the iMac (i3 processor, 20.5″). I still use the G5, Macbook Pro, and Macbook as well as the iMac.

In spirit, thanking you again Steve Jobs for being one of my examples always inspiring me to “think different.” May I too, inspire others.

And please support cancer research and all those working toward the eradication of this disease.

Think Different Ad

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My iBook G4 arrives. Mr. Big Fluff was more impressed by the box it came in.

Nice pre-#w2e talk with Maria Giudice (@mgiudice) and Kaitlin Pike (@kcpike), sharing an overview of Maria’s 3/29 Web 2.0 Expo session.

Posted in Business, Commentary, Design, Design Matters, LinkedIn, New Media | Multimedia, Process by ayanabaltrip on 2011/03/30

It’s my second day at the Web 2.0 Expo here is San Francisco, and while on break, I listened to a pre-Web 2.0 Expo interview by Web 2.0’s K. C. Pike of Hot Studio’s CEO and founder, Maria Giudice who is talking about her Web 2.0 Expo session called: Don’t Go It Alone: Using Collaboration to Solve Creative Design Problems. Her session will focus on building a creative culture in your organization.

Some gems from her insight:
Be a good listener and facilitator.
Build fun into your organization and a bit of spontaneity.
Treat everyone as a contributor
Make sure your company is iterating and evolving on a regular basis and that your employees are part of that evolution.
You want to turn your naysayers into your strongest advocates.

You can catch the full interview here: http://bit.ly/h6RlYG

Starbucks looks beyond coffee w/new logo design (via @fastcodesign) #in

Posted in Business, Design, LinkedIn by ayanabaltrip on 2011/01/06

Full article here: With Eyes on World Expansion, Starbucks Drops Its Name From New Logo | Co.Design.

And a message from Starbucks. via erik spierkermann.

The faces behind the fonts

Posted in Business, Design, Fonts, Typography by ayanabaltrip on 2010/12/13

Nice article: great designers, good insight and inspiration. Where are the women and designers of color who, too are designing great fonts?

Read full article here: The faces behind the fonts: idsgn (a design blog).