ayana baltrip balagas | design : speak

Delivering Concept via Conveyance and Theme

Posted in Design, Design Education, Teaching by ayanabaltrip on 2013/02/21

Today’s talk in the Multimedia Content + Form class.

In the visual media world, concept is illustrated through the use of conveyance.

Conveyance is the delivery method of meaning or mood from the thing observed to the observer. Conveyance is relative. Meaning it is dependent upon the our understanding of the cultural learning(s) of the viewer(s). We ask, what does the viewer already know about the concept being conveyed? What assumptions do they make?

Theme is the package enveloping the concept. It is the tone, emotional appeal, the presentation style: bold, cheerful, solemn, humor.

Keeping the above in mind, discuss how conveyance and theme are used in each of the following examples:

All Rights Reserved 2013

Delivering Concept via Conveyance and Theme.

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