ayana baltrip balagas | design : speak

Noted: The Details That Matter

Posted in Design, Noted, Process by ayanabaltrip on 2009/09/15

by Kevin Potts

“A long time ago, in a galaxy far away, the graphic arts industry was populated by full-time illustrators, production assistants and compositors. With only composing sticks for laying out type, straight edges for defining grids, a human proofer to catch spelling mistakes and an arsenal of X-acto blades for making edits, these guys lived and breathed detail. Mistakes were costly. It was a trade position that required lengthy apprenticeship; job security depended on getting all of the little things right.

While many of the tactile skills needed for our new generation of PC-based web design and development are radically different, a critical eye for detail is as relevant as ever. In fact, because of the lower cost of entry and increasing commoditization of design, that eye for detail is not only necessary for staying afloat in the profession, but a requirement for success.”

What does the above highlighted statement mean, and why is it important for today’s upcoming designers and veterans?

Full Article: A List Apart: Articles: The Details That Matter

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