ayana baltrip balagas | design : speak

“Value” Is Once Again Driving Design

Posted in Commentary, LinkedIn, Teaching by ayanabaltrip on 2009/06/24

In recent blog posts and articles designers and business people have been writing about garnering, what I call, “value” in what we create. This word value has finally come to the forefront again of many discussions, both within design, business, and design education communities.

All this buzz around once again putting value in what designers create to the top of the discussion is very exciting to me as a design educator. Over recent semesters, I’ve found it rather difficult in conveying this need to students. One of the reasons that comes to mind as to why this was happening is the desire and perhaps in some cases, the false perceived need in some companies minds to imitate or copy products and services that have been commercially successful in the market place. Hence, students seem, to just want to imitate or copy what has already been done. Innovation and thought seem to reside on some other planet for many students.

With the need to garner “value” in what designers create and companies market again being seen as critical, I now have tools that I can use to guide students to this framework of thinking.

What are your thoughts on this topic?

What Do Designers Think About The Concept of Personal Branding?

Posted in Branding, Commentary, LinkedIn by ayanabaltrip on 2009/06/02

While at WordPress’s WordCampSF, I heard a really great talk by Dave Gray of Xplane | The visual thinking company. In that talk, he mentioned David Armano of Logic + Emotion. Last year David Armano did a presentation on the concept of personal branding at the Chicago Convergence Conference where he stated “The hallmark of any brand is authenticity . . .”. He then proceeds to speak on the advent of personal branding. Here’s the video of his talk.

Personal Branding-Brand U.O, David Armano, Critical Mass

My question: How does the concept of personal branding come into play for graphic and other design professionals, both on a personal level and when dealing with clients?

I most certainly am using social media to gain more exposure through the use of specific types of blog postings, tweets and status updates; and when I meet clients or potential clients, I am very aware of the visual representation I want to present.

What do others think of this? Are you more aware of the need to present or create a very specific brand for yourself, and do you incorporate this concept as part of the design strategy for your clients?

Fast Company Magazine related article: The Brand Called You. http://bit.ly/Yvl8 (Great find by Arne Van Oosteram of designthinkers . Thanks Arne.)